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New figures show that that smartphones now account for 64 per cent of all phones sold in the UK. Source OfCom 2011

Sales of Android phones increased by 1,508% to 7.9 million units in the last quarter of 2010, beating iPhone sales which only increased by 66%, figures have revealed. Overall, the mobile phone picture is of a huge surge in smartphone sales from the fourth quarter of 2009 to 2010, increasing by a total of 99.4%.
Source IDC 2011

Having a mobile optimized web site is critical as more and more consumers rely on their mobile device as their primary Internet browsing device.

Source Mobile Topia
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‘During December 2010, Marks and Spencer’s mobile site, selling 24,000 products, saw one million unique visitors per day.’
DMA (Direct Marketing Association)

As more and more people acquire smartphones, they are becoming an essential tool in peoples' social lives whether they are out with friends socialising or using Facebook on the move."
Source OfCom report 2011

Clearly the proliferation, and fragmentation, of customer touch points and channels, isn’t slowing down. We feel it is safe to say that 2011 is, indeed, finally the ‘year of mobile’, with both smartphone and tablet device usage fast growing.
Source Econsultancy

Clearly this is not a channel to be ignored. Contact us for a meeting to see how we can help your business.
John Reynolds, ScanandGo.co.uk, +44 (0) 207 - 043 5870, 01803 325275

Posted by: JR

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